SEO report of shoppermotion.com

Home - shoppermotion In-Store Analytics

shoppermotion.com/

Advanced In-store Analytics for retailers and brands. Measure accurately the behavior of your shoppers in physical stores and optimize store-level decisions


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : shoppermotion.com/

Character length : 18

Title
Home - shoppermotion In-Store Analytics
Description
Advanced In-store Analytics for retailers and brands. Measure accurately the behavior of your shoppers in physical stores and optimize store-level decisions
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Home - shoppermotion In-Store Analytics
description: Advanced In-store Analytics for retailers and brands. Measure accurately the behavior of your shoppers in physical stores and optimize store-level decisions
url: https://shoppermotion.com/
site_name: shoppermotion In-Store Analytics

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shoppermotion.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Home - shoppermotion In-Store Analytics

Character length : 39

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
010130
Heading structure in the source code
  • <H2> In-store Analytics
  • <H5> Real-time insights
  • <H5> Optimal product placement
  • <H5> Efficient staff management
  • <H4> Optimizando el customer flow del pasillo central
Word cloud
  • technology7
  • in-store4
  • store3
  • every3
  • customer3
  • analytics3
  • manager2
  • worldwide2
  • product2
  • behavior2
  • measure2
  • company2
  • brands2
  • retailers2
  • features2
  • stores2
  • coupon2
  • code2
  • locations2
  • retail2
  • shopper2
  • home2
  • globalnin2
  • results2
Keyword matrix
wordtitledescriptionsheading
technology
in-store
store
every
customer
analytics
Two Word cloud
  • home technology2
Three Word cloud
  • features locations contact2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 20 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.10
Flesch Reading Ease
59.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.60
Dale–Chall Readability
9.20
SMOG Index
8.00
Spache Readibility
5.00
Number of letters
60848
Number of words
12500
Number of sentences
2916
Average words per sentences
4
Number of syllables
21172
Syllables in words
20820
Average syllables in words
1.69
Number of words in first three syllables
2016
Percentage of word / syllables
16.13
Words not in Dale-Chall easy-word list
7087
Words not in Spache easy-word list
604

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Detected applications
HubSpotMarketing Automation
MixpanelAnalytics
PiwikAnalytics
TweenMaxJavaScript Frameworks
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
5,089 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
70
Number of source domains
21
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://shoppermotion.com/assets/stylesheets/app.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://shoppermotion.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://shoppermotion.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://shoppermotion.com/wp-content/plugins/before-after-image-slider-lite/nouislider.js?ver=9.1.0
  • https://shoppermotion.com/wp-content/plugins/before-after-image-slider-lite/ImageComparisonSlider.js?ver=2.1.1
  • https://shoppermotion.com/wp-content/themes/salient/js/modernizr.js?ver=2.6.2
  • https://shoppermotion.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
  • https://shoppermotion.com/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4
  • https://shoppermotion.com/wp-includes/js/jquery/ui/position.min.js?ver=1.11.4
  • https://shoppermotion.com/wp-includes/js/jquery/ui/menu.min.js?ver=1.11.4
  • https://shoppermotion.com/wp-includes/js/wp-a11y.min.js?ver=4.7.5
  • https://shoppermotion.com/wp-includes/js/jquery/ui/autocomplete.min.js?ver=1.11.4
  • https://shoppermotion.com/wp-content/themes/salient/nectar/assets/functions/ajax-search/wpss-search-suggest.js
  • https://shoppermotion.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • https://shoppermotion.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • https://shoppermotion.com/wp-content/themes/salient/js/prettyPhoto.js?ver=7.0.1
  • https://shoppermotion.com/wp-content/themes/salient/js/isotope.min.js?ver=7.6
  • https://shoppermotion.com/wp-content/themes/salient/js/superfish.js?ver=1.4.8
  • https://shoppermotion.com/wp-content/themes/salient/js/init.js?ver=7.6
  • https://shoppermotion.com/wp-content/themes/salient/js/nectar-slider.js?ver=7.6
  • https://shoppermotion.com/wp-content/themes/salient/js/touchswipe.min.js?ver=1.0
  • https://shoppermotion.com/wp-content/themes/salient/js/select2.min.js?ver=3.5.2
  • https://shoppermotion.com/wp-includes/js/comment-reply.min.js?ver=4.7.5
  • https://shoppermotion.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
  • https://shoppermotion.com/wp-content/plugins/js_composer_salient/assets/js/dist/js_composer_front.min.js?ver=4.12.1
  • https://shoppermotion.com/wp-content/plugins/wp-tiles/assets/js/wp-tiles.min.js?ver=1.1.2
  • https://shoppermotion.com/wp-content/themes/salient/js/map.js?ver=7.0.7
  • https://shoppermotion.com/wp-includes/js/underscore.min.js?ver=1.8.3
  • https://shoppermotion.com/wp-includes/js/backbone.min.js?ver=1.2.3
  • https://shoppermotion.com/wp-content/plugins/ninja-forms/assets/js/min/front-end-deps.js?ver=3.0.31
  • https://shoppermotion.com/wp-content/plugins/ninja-forms/assets/js/min/front-end.js?ver=3.0.31
File size of all javascript files combined
2.89MB
Javascript minifying
You can save 101B (19% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://shoppermotion.com/wp-content/plugins/before-after-image-slider-lite/nouislider.css?ver=9.1.0
  • https://shoppermotion.com/wp-content/plugins/before-after-image-slider-lite/ImageComparisonSlider.css?ver=2.1.1
  • https://shoppermotion.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • https://shoppermotion.com/wp-content/themes/salient/css/rgs.css?ver=6.0.1
  • https://shoppermotion.com/wp-content/themes/salient/css/font-awesome.min.css?ver=4.6.3
  • https://shoppermotion.com/wp-content/themes/salient/style.css?ver=7.6
  • https://shoppermotion.com/wp-content/themes/salient/css/prettyPhoto.css?ver=7.0.1
  • https://shoppermotion.com/wp-content/themes/salient/css/responsive.css?ver=7.6
  • https://shoppermotion.com/wp-content/themes/salient/css/nectar-slider.css?ver=4.7.5
  • https://shoppermotion.com/wp-content/themes/salient/css/portfolio.css?ver=7.6
  • https://shoppermotion.com/wp-content/themes/salient/css/select2.css?ver=6.2
  • https://shoppermotion.com/wp-content/themes/salient/css/ascend.css?ver=7.6
  • https://shoppermotion.com/wp-content/plugins/js_composer_salient/assets/css/js_composer.min.css?ver=4.12.1
  • https://shoppermotion.com/wp-content/plugins/wp-tiles/assets/css/wp-tiles.css?ver=1.1.2
  • https://shoppermotion.com/wp-includes/css/dashicons.min.css?ver=4.7.5
  • https://shoppermotion.com/wp-content/plugins/ninja-forms/assets/css/display-opinions-light.css?ver=4.7.5
  • https://shoppermotion.com/wp-content/plugins/ninja-forms/assets/css/font-awesome.min.css?ver=4.7.5
File size of all css files combined
388.21KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
55.21KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
48
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://in.hotjar.com/.. /4348dcd57f62bfccb8a5a36cf6303980Expiry time is not specified
https://shoppermotion.com/assets/images/bg--dot_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/bg--noise_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/bg--shop-mobile_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logo--shoppermotion_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--aldi_2x.pngExpiry time is not specified
https://shoppermotion.com/.. /logo--carrefour--white_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--carrefour_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--cloudera_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--cocacola_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--fmart_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--hiperdino_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--ikea_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--magnit_2x.pngExpiry time is not specified
https://shoppermotion.com/.. /logo--massachusetts-institute-of-technol...Expiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--nisa_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--nttgroup_2x.pngExpiry time is not specified
https://shoppermotion.com/.. /logo--prix--white_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--prix_2x.pngExpiry time is not specified
https://shoppermotion.com/.. /logo--shoppermotion--white_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/logos/logo--unilever_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/numbers/number--1_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/numbers/number--2_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/images/numbers/number--3_2x.pngExpiry time is not specified
https://shoppermotion.com/.. /social--linkedin_2x.pngExpiry time is not specified
https://shoppermotion.com/.. /social--twitter_2x.pngExpiry time is not specified
https://shoppermotion.com/assets/scripts/bundle.jsExpiry time is not specified
https://shoppermotion.com/assets/stylesheets/app.cssExpiry time is not specified
https://js.hs-scripts.com/2776525.js60 seconds
https://static.hotjar.com/c/hotjar-930522.js?sv=660 seconds
https://static.hotjar.com/.. /stacktrace-with-polyfills-custom.min.js60 seconds
https://js.hs-analytics.net/analytics/1531390500000/2776525.js5 minutes
https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js10 minutes
https://js.hscollectedforms.net/collectedforms.js10 minutes
https://js.usemessages.com/messageswidgetshell.js10 minutes
https://js-agent.newrelic.com/nr-spa-1044.min.js2 hours

 Speed test – Images

File size of all images combined
602.71KB
Image optimisation
You can save 37.2KB (27% compression) by optimising the images below:

 Website security

IP
178.62.73.46
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Follow Us, ( 0px from top )
  • H1 : Shoppermotion, ( 30px from top )
  • H1 : Shoppermotion., ( 305px from top )
  • H2 : In-store Intelligence, ( 337px from top )
  • H1 : Our insights are leveraged every day by leading retailers to optimize operational and strategic decisions in their stores.  Discover why, ( 884px from top )
  • H1 : Case Studies, ( 1340px from top )
  • H2 : Case Study, ( 1383px from top )
  • H2 : Case Study, ( 1383px from top )
  • H2 : Case Study, ( 1383px from top )
  • H1 : The main aisle of the supermarket: the great mystery for the retailers, ( 1539px from top )
  • H1 : Discovering the popular areas of the store, ( 1539px from top )
  • H1 : Maximising the cross-selling with the correlation matrix, ( 1539px from top )
  • H1 : Request your Demo, ( 2258px from top )

 Typos

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